James Shore, a huge agile leader, is writing a book The Art of Agile Development. He's previewing chapters to get user feedback. His chapter Reply On People encourages developers to play to their strengths. He had a good point on automation, to paraphrase:
Most people don't like repeating tedious tasks, but many devs would find it a creative challenge to automate that same task. It's a good way to show how automation is a win from so many angles - more interesting for the developer, more effective in the long run.
He's obviously got a lot more gems in that book; I look forward to it getting published.